Named campaigns, two to three posts a week.
I write and design more than 100 social posts a year for a 40-year Canadian IT firm, published across LinkedIn, Facebook and Instagram. Each post makes one point, fast. Click any card to see it where it was published.
MISA BC 2026, Kelowna.
MISA BC is the province's municipal IT conference. For our booth with an OT security partner, I produced every marketing piece: a co-branded two-pager taken through eight revisions to print, the booth banner and table throw, a sunset cruise invitation, a HubSpot lead capture page and the social campaign below.
- The brief
- Stand out to municipal IT leaders at the province's main conference, alongside a new OT security partner.
- My role
- Every piece of marketing, from copy and design to print production with vendors and the HubSpot lead page.
- Delivered
- A co-branded two-pager, booth banner and table throw, a sunset cruise event invitation and a daily social campaign.
Once a year, local government IT teams from across the province meet at the MISA BC conference.View on LinkedIn →MISA BC 2026It already happened here
On 29 October 2025 the Canadian Centre for Cyber Security issued alert AL25-016.View on LinkedIn →MISA BC 2026Who else can reach it
The integrator who commissioned your control environment usually retains a way back into it.View on LinkedIn →MISA BC 2026Why passive discovery
Standard vulnerability scanning is an unacceptable risk in most control environments.View on LinkedIn →MISA BC 2026Sunset cruise invitation
If you're attending MISA BC 2026 you are invited to the Sunset Cruise on Okanagan Lake.View on LinkedIn →MISA BC 2026Live from the booth
We are excited to be here at MISA BC 2026.View on LinkedIn →
A few of my favourites.
Every post opens with a hook a busy owner will recognise, then turns it into a reason to talk. Written with the social media system I built, and approved before it runs.
You can hear a pin drop. That is what good IT sounds like.View on LinkedIn →Social campaignThat Voice Was Fake
Your CFO calls. Same voice. Same urgency.View on LinkedIn →Social campaignJust Tap Approve
Sure, MFA is one of the best defenses you have.View on LinkedIn →Social campaignThe 4:59 PM Call
The 4:59 PM ticket. A quick request turns into a late night.View on LinkedIn →Social campaignAudit at the Door
That knock at the door is not a sales call. It is your cyber insurance audit.View on LinkedIn →Social campaignStill Running Windows 10
Your Windows 10 PC still turns on. Support ended in October 2025.View on LinkedIn →Social campaignThe 10-Minute Drill
When IT breaks, the clock starts. The first 10 minutes decide everything.View on LinkedIn →Social campaignAdmin Lockdown
If too many people have admin rights, your risk is already high.View on LinkedIn →Social campaignSmarter Security Now
SMBs are overwhelmed by cyber risk. Too many tools. Not enough control.View on LinkedIn →Social campaignDirection Matters
Your IT team is the driver: hands on the handlebars, calling the turns.View on LinkedIn →Social campaignMyth vs Reality
Myth: "We're too small to be targeted by hackers."View on LinkedIn →
Articles and sales tools.
A plain-language guide to the service agreement most clients never read.Read the article →
Sales battlecard
Pitch, comparison, objection handling and discovery questions on one page. This is a sample for a fictional company, written to show the format without sharing internal sales material.
The rest of the job.
Brand refresh
Designed the new logo iterations and colour system, replacing a logo in use for about 35 years, with the Director of Sales and Marketing.
Website rebuild
Rebuilt the company website from the ground up, with new content, visuals and a company-wide people section.
Google Ads
Brought ad creative and copy in-house from the agency, and have written and designed it since.
Events
Sole creator of event marketing: print-ready banners, brochures and handouts, plus video and social.